11/1

We discussed and decided on our end deliverable being a mobile app due to lasts week’s activity where we brainstormed many ideas regarding mobile communication and connection.

We then moved on to feature brainstorming

Image uploaded from iOS (16)

We then moved on to low-fidelity wireframing

10/25

Trigger, Action, Reward, Investment

My Experience

I took the train from center city to manayunk

The door was open to the shop, it was getting dark, music was playing inside

There was a couple getting their snack sack (late 20s/ early 30s) and Pat was gathering different food for the sack. I started looking around the shop to not invade the conversation.

Pat asked about how school was going for the woman. He was very engaged with them.

When they left I informed Pat that it was my week to pick it up, Pat started preparing my snack sack. The ingredients overflowed so he gave me two bags for it. I enjoyed watching how generous he was with the food.

I thanked him and walked home. It was such a short distance I didn’t worry about the bags being too heavy or them breaking. I was very excited when I got home and unpacked and put away everything. It was hard to find room for everything in my fridge.  I ended up snacking on the bread and cheese and didn’t use the food until the next day when I made a veggie burrito. I used my food processor to help me chop the vegetables.

10/11

We quickly chatted about the approval of our new strategy previously mentioned and then created Yedan’s empathy map. Below are also photos of her experience.

 

Yedan made soup from the recipes that River City Outpost sent via email.

 


RESEARCH ON CSA:

We discovered at this point that we needed more research on what a CSA is.

What is CSA?(Consumer Supported Agriculture)

When you become a member of a CSA, you’re purchasing a “share” of vegetables from a regional farmer

Weekly or bi-weekly, from June until October or November, your farmer will deliver that share of produce to a convenient drop-off location in your neighborhood.

CSA members pay for an entire season of produce upfront (typically $450-$650). This early bulk payment enables your farmer to plan for the season, purchase new seed, make equipment repairs, and more.

Shares usually include 7-10 types of vegetables, enough for a family of 2-3 people. Most CSAs also offer half shares for smaller households or busy people who frequently eat out.

For over 25 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer.

Advantages for farmers:

  •    Get to spend time marketing the food early in the year, before their 16 hour days in the field begin
  •    Receive payment early in the season, which helps with the farm’s cash flow
  •    Have an opportunity to get to know the people who eat the food they grow

Advantages for consumers:

  •    Eat ultra-fresh food, with all the flavor and vitamin benefits
  •    Get exposed to new vegetables and new ways of cooking
  •    Usually get to visit the farm at least once a season
  •    Find that kids typically favor food from “their” farm – even veggies they’ve never been known to eat
  •    Develop a relationship with the farmer who grows their food and learn more about how food is grown

10/4:

Sneha picked up her Snack Sack this week and then on Tuesday the 3rd Yedan, Michelle, and Ben sat down with Pat and Art to hear their opinions on the project and hear our feedback. This day we create personas after understanding the companies true mission which is to connect with the community.

We then developed our next strategy for research which is to prompt the customers with questions and have them write their answers. Similar to the picture below.

Pasted image at 2017_10_04 11_41 PM

We decided that we wanted to put a place for customers to write answers to prompts either on a chalk board or a large notepad. Here are some prompts we developed:

*General, get-the-ball-rolling questions…*
Where are you from?
What’s your favorite vegetable?
What’s the most recent new food you’ve tried?
What’s better: Fall or Spring? Why?
The World Needs More… (write “fresh mozzarella”)

*Questions to learn about our audience: RCO*
Why do you come to River City Outpost?
What’s your favorite memory from visiting River City Outpost?
What was your favorite Snack Sack theme?
Coming to River City Outpost makes me feel…

*Questions to learn about our audience: Community*
What’s your favorite place in Manuyunk? …Besides River City Outpost, of course 😉
I’m So Glad I Met ___ at RCO (Art and Pat get ball rolling by writing a customer they’ve befriended)
My best friend in Manayunk/Roxborough is ____ because ____!
I think Manayunk and Roxborough really needs…
How did you come to RCO today? (bike, walk, bus, car, hot air balloon…?)

*Questions to learn about our audience: Local food/farms…*
What questions do you have for local farmers?
What does buying locally farmed food mean to you?
I Support Local Farms Because…
The perfect food is… (“local,” “farmed with integrity,” …)
I’m Team… (chart with columns for Fruit and Vegetable… Art and Pat ideally write names in different columns)

*Questions to learn about our audience: Food/cooking habits…*
What food problems do you need help with?
Share a cooking tip with your RCO family!
What 2 foods would you take to a desert island?

*Questions to learn about our audience: Snack Sack…*
I love my Snack Sack because…
I hope the next Snack Sack has ____ because ____!

*Questions to to help customers get to know each other*
What’s the one thing you would change about today’s world?
What’s soemthing awesome you’ve done today?
What was your favorite vacation destination?
How did you meet your best friend?
Where do you want to travel next?
What’s your favorite restaurant in Philly?
What advice do you have for young people?
I Wish I Had More…
My Hero Is…
Everyone Needs To…


 

This day we also create empathy maps for Sneha & Ben.

 

9/27

We reflected on the first experience picking up the Snack Sack (Ben’s experience)

Here is what Ben made with the produce:

img_0201.jpg

We formulated a survey as well:

  • SIGNING UP QUESTIONS
    • How did you hear about this service?
    • How did you sign up? (radio buttons)
      • In person
      • On website —–> if they choose this, ask how the process went
    • Do you have a full sack or half sack?
  • PREFERENCE QUESTIONS
    • What made you choose this service? (For example, dietary restrictions, eating local food, convenience, etc.)
    • Do you have any dietary restrictions? If yes, did that influence your desire to purchase a snack sack?
    • Do you care about where the food comes from/location of farms?
      • Do you have an interest in finding out…
    • How often do you consume all the food in the sack?
      • Always, sometimes, never
    • Tell me about your last Snack Sack. (How many meals did you get out of it? Did any food go to waste? …)  (maybe take this out)
    • Why do you subscribe… (checkboxes)
      • Eating local
      • Supporting local business
      • Feel more connected with the community
      • Cut down on grocery costs
      • Eating healthy food
      • Convenience
    • How many people are you feeding with this dude…
  • SERVICE/LOYALTY
    • Rate your feelings on:
      • Food Selection
      • Cost
      • Pick-up process
      • Provided recipes
    • Tell me about your experience with the recipes. (Do you use them? Are they helpful?)
    • Has this service helped you cut down on grocery costs?
    • I want to ask a question about the recipes… I want to find out if they use them, and how they use them (like, I printed them out…) Not sure how to ask this!
    • How likely are you to refer the Snack Sack service to a friend?
      • 1-10
  • WEBSITE
    • Tell me about the last time you used the website…
  • FINAL Q
    • Free response:
    • Do you want to tell us anything else about your experience with the Snack Sack?
  • Follow up
    • We would love to ask you a few questions directly. If you’re open to this, please provide contact info so we can follow up.
    • *This information will not be tied to your survey answers
      • Can we put this question on the Thank You page AFTER hitting the submit button?

 


 

This day we also create empathy maps.